Are you more or less likely to buy Dove after watching the video?

Unfortunately I can see through this attempt to grab a buck from "real" women.

Considering this is a company who also owns Lynx/Axe whose campaigns includes bikini wearing model bodies as "rewards" for men who buy their products, for me this is a really hollow and contradictory way to gain our trust and our money, amongst other reasons that have already been mentioned. Boo to you Unilever!

They're taking selfies in a way that makes them look "better" resulting in receiving compliments based on a not "real" version of themselves, furthermore having the positive comments are coming from people who are "supposed" to give a positive comment - real life social media isn't like that and people can bully for the sake of it

If this message came from any source other than a beauty company it might mean more. But it still feels awkward and stilted.