Maranda Jones

Maranda Jones

Marketing Director at SquareOffs #OnwardandUpward
Should publishers or consumers curate content?

Should publishers or consumers curate content?

Publishers

10

Readers

3

Publishers

Should publishers or consumers curate content?
10 Comments
Rachael Ryhn
1
Rachael Ryhn

Since publishers have access to ample data, and insider knowlege and contacts, they should drive the curation process, while utilizing consumer feedback, to ensure high-quality content that is in demand.

Reply
Bhanu Prakash
0
Bhanu Prakash

Even though consumers might be knowledgeable, they don't have the responsibility to be unbiased. Hence, their views can be influenced by personal bias. On the other hand, publishers have the responsibility to not only ensure the accuracy of the content but also it's neutrality and unbiased view.

Reply
m o l d™
0
m o l d™

While consumers may contribute excellent insight into an industry, publishers have the responsibility and resources to provide researched information without personal bias, leading to more organized and objective information being presented.

Reply
heyitsme
0
heyitsme

I think publishers should curate content, so that important and meaningful information can reach the readers. Curating content makes the publisher look professional.

Reply
Vidya Ravi
0
Vidya Ravi

Although user generated content is valuable, I think publishers should have the final say as they have greater expertise with respect to content curation.

Reply
Laura Shops
0
Laura Shops

Publishers are businesses, and they have the right to curate content however they see fit. They have a responsibility to their employees and shareholders to ensure that quality content is being added to their site.

Reply
Olive Whittier
0
Olive Whittier

Content is often driven by "newness" and a desire to find the next big thing. Not only is this a financial incentive, but new movements are what inspire artists to truly develop and fine tune their craft making truly great works. Readers tend to want more of what they already know they like.

Reply
Todd Harris
0
Todd Harris

The resources they have to ensure accuracy is what's needed to create compelling content.

Reply
Shawna Westphal
0
Shawna Westphal

I think having user submitted content is great! However, publishers need to have the final editing eye in order to ensure accuracy, and that the content fits with their brand.

Reply
Maranda Jones
0
Maranda Jones

In the current state of media I think it's important to involve audiences but the professionals need to be attentive to the facts and presenting relevant information.

Reply

Readers

Should publishers or consumers curate content?
3 Comments
Chris Ortiz Karizma
1
Chris Ortiz Karizma

i believe readers have to contribute actively on matters that affect their opinions

Reply
Misty Fox
0
Misty Fox

Readers are more able to judge the best content and aren't biased by sponsors.

Reply
Jonathan White
0
Jonathan White

Leaving the choice up to the publishers as to what content to curate gives far too much power to a small group of entities in the industry. Democratizing the process ensures a wider range of views and content get expressed and decreases the chance for industry manipulation.

Reply
Maranda Jones Asked by Maranda Jones
5/31/2019

Are we in for more Tiger Woods magic this spring?

100%
Absolutely WINNER

0

0%
No, it's gone

0

100%
Absolutely

0 Comments
No one has commented yet

0%
No, it's gone

0 Comments
No one has commented yet
Maranda Jones Asked by Maranda Jones
11/7/2018

To be or not to be.

0%
To be IT'S A TIE

0

0%
Not to be IT'S A TIE

0

0%
To be

0 Comments
No one has commented yet

0%
Not to be

0 Comments
No one has commented yet
Maranda Jones
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