Influence & Co.

Influence & Co.

Influence & Co. specializes in extracting knowledge to create and distribute content that fuels companies’ executive branding and content marketing efforts.

How do you measure your content's popularity?

Social shares

10

Page views

4

Social shares

10 Comments
Shawn Logue
0
Shawn Logue

More people sharing means more people eventually see.

Reply
Jacob King
0
Jacob King

Because I feel these days it's a far more powerful way to communicate with people

Reply
Lauren Greaves
0
Lauren Greaves

Social shares let me know that the content is actually reaching people and they are engaging with it, not just visiting the page.

Reply
Dawn Elizabeth
0
Dawn Elizabeth

Social media shares let me know my work resonated enough with readers/viewers that they felt compelled to share my content with others.

Reply
William DeLong
0
William DeLong

Social shares let me expand my content offerings and I get to measure the metrics on Facebook precisely. Social media is a much more viable option than just page views because of the versatility and targeted ads.

Reply
Erin Jean
0
Erin Jean

If people are moved enough by your content to share it, I measure its popularity by that action.

Reply
RandomHumanMe
0
RandomHumanMe

Page views are too arbitrary and include people who may disagree or dislike what they just read. However, only people who actively agree and appreciate the content will decide to share it with others.

Reply
bob
0
bob

Page views are too easily inflated by users who see the content only for a moment but do not read or interact with it.

Reply
Kathy Handley
0
Kathy Handley

Other people sharing my opinion means it resonated more with them than them simply liking it

Reply
Shawna Westphal
0
Shawna Westphal

Though page views are a great measurement for the effectiveness of a headline, shares prove the audience enjoyed the content enough to send out to their network, and that the content has the potential to go viral.

Reply

Page views

4 Comments
Todd Harris
3
Todd Harris

While sharing is important, some people are simply not willing to share so an important metric should eyes on the content.

Reply
Nadia M. Houston
0
Nadia M. Houston

I believe that people visiting the page tells more about its popularity than social shares because a lot of people may read the material without sharing it.

Reply
Jill Coleman
0
Jill Coleman

Page views seems like a more objective way to measure because you are including all the people who shun social media..

Reply
Maranda Jones
0
Maranda Jones

While social shares are important, measuring page views helps track conversion through the funnel.

Reply

Do you currently implement any paid promotion?

Yes

0

No

1

Yes

0 Comments
No one has commented yet

No

1 Comment
No one has commented yet
Influence & Co. Asked by Influence & Co.
6/16/2017

Do you currently guest-post?

49%
Yes

0

51%
No WINNER

0

49%
Yes

0 Comments
No one has commented yet

51%
No

0 Comments
No one has commented yet
Josh Coleman
Josh Coleman @FlashMob
Give me a good dance beat and I will lead the way.

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