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Platforms see signals like logins and on-platform behavior that outside tags often can't, so their own data can be the fuller picture of what happened.
Platforms see signals like logins and on-platform behavior that outside tags often can't, so their own data can be the fuller picture of what happened.
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Grading one's own homework leaves blind spots. An outside check gives marketers a second look at where ads ran and who actually saw them.
Grading one's own homework leaves blind spots. An outside check gives marketers a second look at where ads ran and who actually saw them.
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