FouAnalytics Fans

FouAnalytics Fans

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*Fan Account* FouAnalytics measures every ad impression directly, not from platform-supplied data. Independent ad fraud detection and measurement for digital media governance, with no cookies and no PII. See Fou yourself.
Can ad platforms' self-reported campaign numbers be trusted without third-party verification?
FouAnalytics Fans Asked by FouAnalytics Fans
0 Votes

Can ad platforms' self-reported campaign numbers be trusted without third-party verification?

Yes

0

No

0

Yes

Platforms see signals like logins and on-platform behavior that outside tags often can't, so their own data can be the fuller picture of what happened.
Platforms see signals like logins and on-platform behavior that outside tags often can't, so their own data can be the fuller picture of what happened. Show Less
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No

Grading one's own homework leaves blind spots. An outside check gives marketers a second look at where ads ran and who actually saw them.
Grading one's own homework leaves blind spots. An outside check gives marketers a second look at where ads ran and who actually saw them. Show Less
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Apple's Safari 27 now blocks email-based ad tracking IDs. Good or bad for advertisers?
FouAnalytics Fans Asked by FouAnalytics Fans
0 Votes

Apple's Safari 27 now blocks email-based ad tracking IDs. Good or bad for advertisers?

Good for advertisers

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Bad for advertisers

0

Good for advertisers

With fewer hidden third-party IDs in the bid request, budgets move toward first-party data and context, which buyers can actually see and check for themselves.
With fewer hidden third-party IDs in the bid request, budgets move toward first-party data and context, which buyers can actually see and check for themselves. Show Less
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Bad for advertisers

Since Safari dropped cross-site cookies in 2020, email-based IDs have been a main way to recognize Safari users. Without them, reach on iPhones and Macs shrinks.
Since Safari dropped cross-site cookies in 2020, email-based IDs have been a main way to recognize Safari users. Without them, reach on iPhones and Macs shrinks. Show Less
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DecryptAds found 2,116 AI recipe sites running brand ads. Block all AI-written sites?
FouAnalytics Fans Asked by FouAnalytics Fans
0 Votes

DecryptAds found 2,116 AI recipe sites running brand ads. Block all AI-written sites?

Block them all

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Judge site by site

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Block them all

One study turned up 2,116 of these sites. They're packed with overlapping ad slots built to game viewability, and new ones go live faster than reviewers can check them one by one.
One study turned up 2,116 of these sites. They're packed with overlapping ad slots built to game viewability, and new ones go live faster than reviewers can check them one by one. Show Less
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Judge site by site

A recipe that works still reaches a real home cook, whoever wrote it. Low-quality pages exist with or without AI, so quality and engagement are the fairer test.
A recipe that works still reaches a real home cook, whoever wrote it. Low-quality pages exist with or without AI, so quality and engagement are the fairer test. Show Less
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