Creativity SquareOffs

Should innovation be driven by customer feedback or internal creativity?
Keystone Sessions Asked by Keystone Sessions
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Should innovation be driven by customer feedback or internal creativity?

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Internal Creativity

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Internal Creativity

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Jeff Rohr
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Jeff Rohr

I think it’s internal creativity at first, but then vetted by customer feedback. This goes back to Henry Ford saying people would have wanted a faster horse.

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